Hello,
I'm Paul
Art Director working with brand, product, motion, and design systems.
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↓ Selected Work
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01
Redesigning a food delivery app
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02
Boulange' Bakery Visual Identity
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03
Hierarchy of Typography
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04
BlueClean Sign-Up Page
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05
Movie Theater Tickets Reservation
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06
Packaging Designs
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07
Working on a Responsive Website
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08
Chao Ban: Visual Identity for Michelin Excellence
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09
Hotel Booking App: UX Case Study
I'm Paul Wilson, a French designer with six years of experience as an Art Director and UI/UX Designer.
Design, to me, is about simplicity: removing the unnecessary so what matters can speak. It's not about being easy or fast; it's about keeping what feels right and making it accessible. Whether I'm working on an interface or a visual identity, I focus on structure, thoughtful typography, and storytelling that connects.
I care deeply about how things feel, not just how they look. About how they help people, by being functional, accessible, and still deeply human. I draw inspiration from Swiss and modernist design, but also from everyday life, culture, and the people around me.