07

Working on a
Responsive Website

Product Design · Web 2023–24

Capichi responsive website
Role Product Designer
Scope Responsive Web
Year 2023–24
Tools Figma
Type
01 Overview

Capichi's website, designed a good while after the app.

By the time the website came around, the design had matured and I had a clearer sense of what worked. Most people used Capichi on their phones, so the website was doing something different from the app rather than repeating it. It needed its own flow, built around how people actually arrived at it.

It ran across two phases, an initial launch and a later pass once we could see how it was being used.

02 Wireframes
Wireframes — desktop and mobile grids

Wireframing, desktop and mobile grids

03 Design System

The design system was built mobile-first: a single 4-column grid on small screens, expanding to a 12-column layout at desktop. Component variants were defined for each breakpoint: not just scaled, but rethought.

Colour palette

Colour palette

Typography system

Typography system

Input selection component

Input components

04 Components
Popup component
Action components
Toast message component
Component states

Pop-ups · actions · toast · component states

Restaurants row component

Restaurants row, the site's core browse module

Mobile web view
Mobile web view
Mobile web view
Mobile web view

Mobile responsive views

05 Outcome

A system the team could keep building from.

Delivered as a Figma design system with documented tokens, component states, and responsive grid specifications, built mobile-first and rethought at each breakpoint rather than scaled.