06

Packaging
Designs

Art Direction · Graphic Design Various
Packaging designs

Food packaging. Redesign concepts and ideas I wanted to see exist.

This is the work I have the most fun with. Food and drink is my second world after design, or possibly the first depending on the day, and packaging is where the two meet. Some of these are redesigns of things I thought could be better. Some are just ideas I had.

Role Art Director
Scope Packaging · Print
Year Various
Tools Illustrator · Photoshop
Type Concepts · Self-led
01 Ghost Ranch IPA
Ghost Ranch IPA packaging Ghost Ranch IPA packaging Ghost Ranch IPA packaging Ghost Ranch IPA packaging Ghost Ranch IPA packaging Ghost Ranch IPA packaging Ghost Ranch IPA packaging Ghost Ranch IPA packaging
02 Polar Beverages
Polar Seltzer — Original Polar Seltzer — Red Ruby Grapefruit Polar Seltzer — Lime Polar Seltzer — Blackberry Mango Polar Seltzer — Pomegranate Polar Seltzer — Toasted Coconut Polar Seltzer — Georgia Peach Polar Seltzer — Raspberry Lime

The redesigned range, eight flavours

Polar Seltzer — original can, before Polar Seltzer — redesigned can, after

Before → after, from busy to calm

03 Häagen-Dazs
Häagen-Dazs — green tea Häagen-Dazs — caramel Häagen-Dazs — vanilla Häagen-Dazs — chocolate Häagen-Dazs — strawberry

Ice-cream tub redesign, flavour system

04 Fruity iced teas
Iced tea — blackcurrant Iced tea — peach Iced tea — mango Iced tea — raspberry Iced tea — watermelon Iced tea — lemon

Full flavour range: bleed, die lines and finish specs considered from the start

05 Tiger Beer
Tiger Beer — single can Tiger Beer — trio
06 Makgeolli
Makgeolli — bottle Makgeolli — bottle
Makgeolli — rice wine bottle system

Makgeolli, rice-wine bottle system

07 Koreno noodles
Koreno noodles — back Koreno noodles — all packs Koreno noodles — annotated front Koreno noodles — full pack
Koreno noodles — updated front

Koreno noodles, packaging system and production annotations