Boulange' Bakery
Visual Identity

A bakery identity, made for myself.

This started with a colour palette I found and liked. Food is my other world, cooking especially, so a bakery was where I wanted to spend the time. The challenge I set myself was making something French that does not tip into corny or self-satisfied, which is easier to describe than to do.

Typography carries most of it. A sharp serif for the logotype against a utilitarian sans for everything else. The apostrophe in Boulange' is a deliberate pause.